For example, adding Flash to do something like watch a YouTube video requires users to go into a terminal line-code and type a long internet address to download the software: it seems impossible to cut-and-paste the address.

ECONOMIST: Great idea. Shame about the mediocre computer

After confirming your e-mail address you get a link to download the back-up software.

BBC: Weebly website

If BBC media player doesn't recognise your IP address at all, then you won't be able to stream or download programmes.

BBC: Your guide to the BBC Embedded Media Player

And if a listener wants to download a song from StereoGrid, all they need to do is enter their e-mail address, which the content-provider can then use to update their growing fanbase about new promotional tracks.

FORBES: StereoGrid Seeks To Connect Musicians, Bloggers and Fans with One Widget