He wears the same jeans, shirt and trainers combo that you'd see down the pub or on the terraces.
Even when Ed Sheeran incorporates hip-hop beats and discusses teenage pregnancy and homelessness, he does so with the sympathetic patter of a mate down the pub.
Technologies like Bluetooth which uses short-range radio should make it easier to swap information between devices, but there are going to be times, when you are down the pub, when you won't want to have every gadget you own with you.
Whether confessing that important piece of information to either my colleagues urging me to join in a game of high-stakes poker or to my father in a best-of-three pool match down the pub, I can honestly say that I have saved both a fair amount of embarrassment and incalculable amounts of money by putting my cards on the table at the outset.
"I wouldn't want to see a pilot turning up to fly a plane in shorts and flip-flops, and patients don't want to see a doctor dressed in the kind of thing he or she might wear down to the pub, " says Professor Colin Brown, a retired renal consultant from Sheffield.
Since the start of the recession, pub beer sales in the Midlands are down by a third, according to the British Beer and Pub Association.
Four months earlier, former amateur boxer Mark Short was gunned down at the Cotton Tree pub in Droylsden, Greater Manchester.
The brewery has moved from its (by all accounts) homespun location at the back of the pub to a smartly whitewashed railway arch just down the road.
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There was often nowhere at home to sit down, so men did so in the pub and have been drinking hard ever since.
At the time, he was studying history of art in Geneva whilst holding down two jobs - in a pub and a petrol station - "to support the car habit".
EastEnders scriptwriters have revealed the Queen Victoria pub will be burned down as part of a major storyline later this year.
Co-owner of the Duke of York pub Keith Jackson was also stuck in his building and said the snow came down faster than anyone expected.
"My gut tells me we're bigger, " says Brad Skerritt, the Whistler pub's manager, who backed down when he learned O'Hanlon's expects to go through nearly twice the 25 kegs Dubh Linn Gate anticipates selling Saturday.
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Mr Blake later returned to the pub with a cosh and was with his friend, Mr Church, who had a machete down the back of his trousers, the court heard.
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