But smaller screen sizes than PCs, less sophisticated ad targeting and wariness by advertisers is holding down ad rates or spending on mobile devices.
Typically accountability for effectiveness has pushed down ad prices.
In the end, the winners may prove to be online advertisers, who will see the potential for resulting stronger competition for Google to drive down ad rates and provide new advertising services.
As for why display revenues were down, ad prices were down about 10% in the first two quarters of last year, then in Q3 with the Olympics, prices improved.
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While we maintain that CBS has done well with its programming, some of the ad dollars in Q3 would have been diverted towards NBC, thus slowing down its ad revenue growth.
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Last year, the industry's average for ad pages was down 4%, while Meredith's magazine ad pages were down 10%, he said.
Microsoft has already had to make concessions on price to fend off competition from Google, offering consumers a stripped down, ad supported version of Office for free via the web.
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It closed down the open ad network, in favor of a closed iOS way to serve ads.
Mr. ADAIR: Well, we broke that ad down into three different claims.
This stirred a deeply (well, not that deeply) buried memory in the hive mind that is Engadget, and we hunted down a Sony ad that's run on Japanese TV recently, which shows popular magician Tomohiro Maeda messing with a couple of PSPs and demonstrating playing a networked game on them with a UMD inserted into only one.
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SearchIgnite also noted that total ad spending growth slowed down in March, raising concerns about second-quarter ad spending.
Back in 2009, the company shut down radio and print ad efforts for lack of interest.
Grandma may love her iMac, as does the ad agency down the street, but corporate America still buys Windows.
Despite an extended down cycle, significant ad spend growth at the end of the quarter led to quarter over quarter growth.
Ad impression volume was up46%, while average price per ad was down 4%, partly driven by lower prices in developing markets.
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Mediaset did worse, with its Italian ad revenues down by a tenth.
Programmatic buying has brought down prices in the ad market for online display ad, but there is a glut of available space there.
Last year at this time, with ad expenditures down across the board worldwide, IAB was reporting a 5.3 percent drop in Internet advertising.
When supplies run out, campaigns continue to produce paid ads, causing retailers to pour nearly one out of every two ad dollars down the drain.
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Ad revenues were up 33% from a year ago, while non-ad revenues were down 11%.
Ad revenue is down, media margins are shrinking and Knight-Ridder 's fall has many saying paper is dead.
Ad revenue was down 29 percent year-over-year in the fourth quarter of 2010.
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In the end, it comes down to how much an ad is repeated, and how well it grabs voters' attention.
As Facebook further penetrates these markets, the overall growth will slow down and the impact of ad pricing change will be more visible.
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This may be the single most important issue and it lies at the heart of why the LTV model eventually breaks down and fails to scale ad infinitum.
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Eventually, automated ad sales could bring down the price of ads, as an auction system lets bidders set their price.
One question is how high Twitter can push its numbers without watering down its commitment to selling only ad units that feel native to its ecosystem.
Ad pages in Newsweek were down 24.5 percent in the second quarter of the year (although newsstand sales were up 7.8 percent).
Your campaign put up an ad yesterday and took it down.
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