Valve VP of marketing Doug Lombardi is downplaying the report.

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"With this release, NVIDIA has managed to increase the overall gaming performance under Linux, " said Doug Lombardi, vice president of marketing at Valve.

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Doug VanDeVelde, senior VP of marketing, Kellogg Co.

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"You don't need food bigger than your face, and you don't need mobile phone plans that charge you more than you can afford for services you don't want or need, " said Doug Chartier, senior vice president of marketing for GoSmart.

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It has since been involved in "a number of massive deals for Linux desktops" and they're even in a "massive deal right now for... multi-thousands of units of a desktop opportunity for Linux, " claims Doug Small, worldwide director of open source and Linux marketing at HP.

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Doug Bartel, with Blue Cross and Blue Shield of Florida, says the marketing plan for retail health coverage is not that different from cell phones.

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