"Color is at the confluence of the mobile, social and local phenomena, " said Sequoia partner Doug Leone, of the 30-person start-up, which is seven months old.

WSJ: Money Rushes Into Social Start-Ups

As Doug Leone writes in a blog post, Motwani introduced the cofounders to Sequoia Capital, the firm which was one of the early investors in Google.

FORBES: Move up http://i.forbesimg.com t Move down

These five firms all had at least one team member make the top ten, and Sequoia ( Doug Leone and Jim Goetz) and Greylock ( Reid Hoffman and David Sze) are the only firms to have two representatives in the top ten.

FORBES: Top Firms Of The 2013 Midas List