Since negative returns are at play, a loss aversion mechanism kicks in, and people will actually go double or nothing in order to keep from losing thereby taking more risk.

FORBES: By Stephen Horan, PhD, CFA, CIPM

Now you can, as many do, say that double taxation is nothing new.

FORBES: Finally! A Sensible Idea About US Tax Policy

That looks like almost nothing compared with the double-digit growth that comes with a single big drug.

FORBES: Genencor, P&G Deal Highlights Enzyme Market

So your premiums have doubled, the average family's premiums have doubled over the last 10 years, and it is a certainty -- this is not speculation, it is a certainty that if we do nothing your premiums will double again over the next 10 years.

WHITEHOUSE: President Obama Holds Town Hall in New Orleans

There is nothing just or fair in a double standard.

CNN: Transcript: House Judiciary Committee

It's worth noting, however, that the rare double-call against Ovechkin a few hours later had nothing to do with yelling at an official.

WSJ: Ovechkin penalties spur Rangers' 4-1 win over Caps

And if Congress does nothing, the interest rates on those loans will double overnight.

WHITEHOUSE: President Obama Speaks on Student Loan Interest Rates in North Carolina | The White House

But the officiating team saw nothing wrong and, without the destructive Solomona, Wigan went on to complete a double revenge mission.

BBC: Warrington 24-44 Wigan