By contrast, the engine designs for a putative Concorde 2 had a revolutionary double-fan arrangement that would have gone a long way to cutting the noise.

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Lilly Pulitzer, for example, aims to both double its fan base on social media sites, including Facebook and Twitter, and build an online community of women on its web site.

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Once we're inside, it instantly becomes clear that P'Trique has a fan club in the land of the double kiss: Fern Mallis, Carlos Souza, Ken Downing -- big names in fashion, bowing to the man in the pink vintage dress.

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That history of success, a passionate fan base, and a relatively new stadium have earned the team double-digit operating income in 5 of the first 6 years of the new Busch Stadium.

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