The ad, created entirely by amateurs, featured a Doritos-loving goat who becomes obsessed with the snacks.
There was a green Yeti suit at Jeremy Scott, some zombies at Hood by Air, some bongs and Doritos-covered sweaters at Highland.
The snack food giant plans to roll out its Doritos in a "Taco Bell" flavor as a limited-time product this spring, aiming to capitalize on the popularity of the Doritos-flavored tacos introduced by the fast-food chain last year.
Plenty of ink has been spilled describing and lamenting this phenomenon, focusing on perceived outrages like the three-story Doritos vending machine and the ever-increasing price of hotel rooms.
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Adding just one-sixteenth of an ounce of Doritos to a 7-ounce bag could cost tens of thousands of dollars every week.
To mimic the taste of Doritos Locos Tacos, Mukherjee said the Taco Bell-branded Doritos this spring will be a combination of Nacho Cheese flavor and taco flavor.
Plus, the fan who creates the highest-ranking Doritos or Pepsi Max ad will win a guaranteed contract to create an additional ad for the two brands in 2011.
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When high-calorie, nutrition-poor foods like Pop-Tarts, Doritos and soda were expensive, the shoppers purchased far fewer calories overall.
PepsiCo (nyse: PEP - news - people ) itself has gotten fat by peddling many of the world's best-known nibbles and drinks--Gatorade and Pepsi-- and that sonorous trio of Frito-Lay snacks--Cheetos, Doritos and Tostitos.
Among those that produced standout ads was PepsiCo's Doritos, a veteran in consumer-generated spots.
PepsiCo's Frito-Lay's Doritos "Crash the Super Bowl" ads are back for the seventh straight year.
Previous consumer-created ads for Doritos, including one that showed a vengeful dog securing an electronic bark collar on a guy, and another that featured an office worker slamming a crystal ball into a vending machine, have notched top slots on USA Today's annual Super Bowl Ad Meter.
Without giving details, Frito-Lay North America Chief Marketing Officer Ann Mukherjee said in a separate interview that Doritos Locos Tacos have also boosted sales volume for Frito-Lay, which supplies taco shells for Taco Bell.
Motion-sensitive HSS emitters can flog Doritos on one end of the snack aisle and hawk Cracker Jack on the other.
Additionally, Taco Bell has found great success over the past year with new menu items, highlighted by its incredibly successful Doritos Locos Tacos and its new, higher-end Cantina Bell menu.
But Frito-Lay didn't want its Doritos name on just any taco shell, so it created a special, crunchier shell for the Doritos Locos Tacos.
He talked about the strategy behind the advertising as well as details around a new in-store promotion this year that brings together Pepsi, Doritos and Bud Light.
Unlike Coca-Cola though, PepsiCohas a greater focus on snack foods with brands like Doritos and Quaker Oats.
Frito-Lay says it will be the first time since the 1990s that it has offered Doritos branded with the logo of a national restaurant chain.
Coca-Cola ( KO - news - people ), though, Pepsi has a greater focus on snack foods with brands like Doritos and Quaker Oats.
Since Frito-Lay didn't have a production line for the flavored shells at the time, the Doritos seasoning was sprayed onto regular taco shells so executives could get of sense of how they'd taste.
The idea for the Doritos Locos Tacos, for example, came about in early 2010 when Taco Bell CEO Greg Creed visited Frito-Lay executives in Plano, Texas, to discuss how to celebrate the chain's upcoming 50th anniversary in 2012.
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