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They began lobbying for a slot on the state broadcaster, Doordarshan, and their persistence paid off.
FORBES: News Delhi TV
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Doordarshan has more than three times that figure, and claims 75% of all TV viewers.
CNN: ASIA'S NO PUSHOVER
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Even India's once-dull and still state-run network Doordarshan last year took its International Channel to some 40 countries.
CNN: ASIA'S NO PUSHOVER
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For many years, Doordarshan, the government-owned channel, was the only medium of entertainment.
CNN: Tuned In To Hip
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Eminent dramatist and Gujarati film actor Shri Arun Rajguru, Producer, Children Programmme at Doordarshan Kendra, Ahmedabad will be the Guest of Honour.
UNESCO: World Science Day
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"His death has caused a very great shock to the parliament and has left a big void in public life in this country, " he told Doordarshan television.
BBC: NEWS | South Asia | Bollywood legend Sunil Dutt dies
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The cynical, hip music channels -- MTV and Channel V -- as well as Star, Zee and an improved Doordarshan have all contributed to the emancipation of viewers' imagination.
CNN: Tuned In To Hip
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In the past two decades, the number of channels has grown from one - the dowdy state-owned broadcaster Doordarshan - to more than 500, of which more than 80 are news channels.
BBC: Why are India's media under fire?