Despite the rise in URL prices, in many cases you don't have to be Donald Trump to get into this so-called parking game.

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Stellar test scores and grades don't differentiate many applicants anymore, laments Donald Bishop, associate vice president for undergraduate enrollment.

WSJ: Business Schools Know How You Think,

"There are those of us who genuinely love these things and see something in them that a lot of people don't see, but it doesn't really convert to a commercial reality, " says Donald Kelly, the former executive director of the Rothschild Petersen Patent Model Museum, who now runs Intellectual Asset Management Associates, a Washington, D.

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