"It will go on and on and on and you don't need to be Albert Einstein to know that affects the commercial attractiveness to us sponsors, " said Mr Fuller, a member of pressure group Change Cycling Now.
"Maybe I did, but I don't remember, " said the Swede, who will play Albert Montanes in round three after the 29th seed waltzed past Tobias Kamke 6-3 6-2 6-1.