Domo is a data-driven company, so it would make sense that data drives its marketing too.

FORBES: Behind The Brand: Domo's Heather Zynczak On The Creativity Of Data-Driven Marketing

Wal-Mart and Domo have turned to HireVue of Salt Lake City for help running programming contests.

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She sat down with me recently to discuss these similarities, the role of brand at a company like Domo, and where creativity nets out in a data-driven culture.

FORBES: Behind The Brand: Domo's Heather Zynczak On The Creativity Of Data-Driven Marketing

This past July I wrote an article A Transparent, Live Case Study Of A Company Going Social which told the story of a company called Domo, its CEO Josh James and his very forward-thinking ideas on the use of social media among his employees.

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Post-Omniture, I enjoyed staying on the down low for a while but once I started Domo, I was ready to roll.

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