Yet, every social network company wants you to think that their domain of users will cover all you will ever need.
Groups have been created for business users, service providers, domain name registrars and companies interested in trademark issues.
While the announcement sounds the start of competition in this market, it raises a serious question for users: If ISPs offer domain name registration as an add-on to Web services, then who owns the domain?
CNN: New domain name system creates confusion over ownership
Users want gravatars, chat history, domain-level chatrooms, and notifications, among other goodies.
Complicating matters is that the legitimate Evernote e-mail pushes users first to a website with the domain name "mkt5371" before taking them to Evernote itself.
We know this is not ideal for user, but it means there are 'shared objects' between the two codebases which require users allow third party sites (any other domain including subdomains) access to local storage.
Bit.ly also offers users an alternative called j.mp, the domain of the Northern Mariana Islands, which come under American law.
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Since the last seven digits of a phone number are not unique and are in the public domain, the security of the system would be undermined if two users' fingerprints were similar enough to generate a false acceptance.
The list is based on research on more than 100, 000 Google Enterprise end users to see what apps are downloaded the most in a corporate domain.
FORBES: 20 Most Popular Cloud-Based Apps Downloaded into Enterprises
That is extraordinary behavior for a global company worth a quarter-trillion dollars whose traditional value lies in linking users to external sites -- in other words, getting you out of the domain ASAP.
ENGADGET: Editorial: FTC and Google -- why the right decision feels so wrong to so many people
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