In either case, NSI recognizes the user as the direct owner of the domain name, which can be used to establish a company's online brand through URLs and e-mail addresses.
The customer conversations that happen across the social Web are filled with user generated content that can boost search results, but only if they happen on our own domain.
Rendering software that costs several thousand dollars per user just a few years ago can now be had for several hundred dollars, said Digital Domain creative director of software Doug Roble.