Atomic bomb testing, as well, was the domain of just a few nations.

BBC: Greenpeace Rainbow sails again

Thanks to the convergence of mobile devices, big data and new innovations in retail tech, we can see commerce transform before our very eyes: retailing becomes e-tailing, trying on becomes testing and expansion becomes buying a new domain name.

FORBES: 3 Major Tech Trends Transforming The Retail Landscape

In this admittedly narrow domain, it appears there is value in first generating a belief, and then testing it analytically.

FORBES: Meeting the Big Data challenge: DON'T be objective