It is important to pick the right domain name early, because the penalties for switching can be severe.

FORBES: Should A Startup Spend VC Funding On A Domain Name?

With added compatibility, this may not stop employees from switching away from BlackBerry handsets, but it will help RIM stay relevant in the enterprise domain, long enough for its BB10 devices to catch on.

FORBES: RIM Can Hit $12 If Enterprise Customers Wait For BB10