Use a consistent domain structure, focus on just a few carefully optimized pages, and publish fresh content regularly.

FORBES: Rick Santorum, Please Google Yourself!

The developer behind the Barclays Center, the new home of the Brooklyn Nets basketball team, was able to seize properties under eminent domain to get the structure built.

WSJ: Battle of the Beach

It has probably done more to change the way people think about what Foster calls "the culture of office buildings" and the relation of the corporate to the public domain in a city's matrix than any other 20th century structure.

CNN: ASIANOW - TIME Asia

"We see in the current structure a danger that the SOs will evolve into producer cartels in domain name and number markets, " the letter said.

CNN: Groups protest ICANN plans