But home is and always will be where the heart is, and that transcends the dollars-and-cents mechanics of home ownership.

FORBES: Behind The Brand: Why Coldwell Banker Puts Emphasis On Home Value Beyond Just Numbers

It's obviously more of a dollars-and-cents gamble that Fallon is the future.

CNN: Why do TV critics hate Jay Leno?

Does that attitude short-change dollars-and-cents realities?

FORBES: CEO As CBO: Chief Branding Officer - 7 Ways a CEO Can Boost a Company's Marketing Value

The National Archives sells a poster-size scroll, twenty-two inches by twenty-nine inches, that is a readable facsimile of the first page, for twelve dollars and ninety-five cents.

NEWYORKER: The Commandments

The Cato Institute prints a handsome Constitution, the size and appearance of a passport, available for four dollars and ninety-five cents.

NEWYORKER: The Commandments

To the extent that couples are making choices that prompt one of them, in Ms. Sandberg's words, to "pull back" from high-powered careers rather than "lean in, " the dollars and cents of the nation's gross domestic product is reduced.

WSJ: The Economics of Leaning In

Cost-benefit analysis (which puts a discount rate on the future, and measures in dollars and cents) is wicked.

ECONOMIST: How green is Al Gore?