Oh yeah, and the company has thrown in dynamic range control -- think Dolby Volume, but you know, more Burmester-like.

ENGADGET: Burmester's 087 surround processor gives ultra-rich a "more affordable" option

Instead of throwing in more surround sound, next year's TVs are the first to add Dolby Volume, cites the Shamwow guy, keeps commercials the same volume as your shows.

ENGADGET: Live from Toshiba's CES press conference

Dolby's audio suite for Kindle Fire HD includes technology used to adjust volume, optimizes the audio profile automatically based on what a customer is doing.

ENGADGET: Kindle Paperwhite and two Fires up for pre-order in Japan, Kindle Store opens there tomorrow