In Japan and South Korea individuals are doing more of the giving, long the province of corporations there.
So this law looks out for future generations by doing more to bring down our long-term deficits than just about anything that we could do.
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Some have argued that doing less is more in the long run, and that the "we must act" lobby is a reflex stemming from frustration rather than a cool appraisal of what's feasible.
"If you were doing a more passive version of yoga, it would not take as long to get back into that as if you were doing a more active, cardio-intense yoga, " he says.
Environmental activists, he has long argued, are doing more harm than good by exaggerating the threat from chemicals.
He goes on to suggest how you might even find taking a daily nap more productive in the long run than doing things that bring little to no return, packing into eight solid hours something greater than any 50-hour work week could produce in the big scheme of things.
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But he admits the government can't take too long to make up its mind about doing more.
Mr Brevnov also started doing something about a long-standing government commitment to more competition and fewer subsidies in the industry.
It requires more discipline than most people have and sometimes requires more discipline than people who have been doing it for a long time and who are considered to be professionals have.
"They are more time-efficient and more cost-efficient, " says Leddy, who counts Henry Aaron, Dave Winfield and Howie Long among the legends of the past who could be doing more.
Some of the more vocal opponents to health care reform have long argued that doing away with medical malpractice would go a long way towards solving a major cost problem in the system.
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Now at age 63, he is doing all he can to ensure its survival long after his own demise ceding more responsibility and selling ownership stakes in his firm to his employees and clients.
He will use his businessman's skill at setting broad targets to get to grips with the long list of things that need doing in California, from improving its schools to building more houses.
And by expanding beyond its base in search advertising, Google is running up against long-established relationships, vested interests and entrenched ways of doing things--a potentially more treacherous landscape than the virgin territory that search marketing once was.
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