At issue here is the fact that by the time it is easy to see what the market is doing and that everyone agrees with your theme, most investors have already taken action based on the theme at hand.

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It's easy for a successful company to lull itself into thinking it is doing fine by its customers.

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So this is -- these are difficult policy challenges, and anybody who says that there's an easy answer to doing something about it right away is just not telling the truth.

WHITEHOUSE: Press Briefing by Deputy Press Secretary Josh Earnest

Unfortunately, when you stop and think about what insurance companies are all about (maximum profits) it is easy to realize nothing that they are doing is out of a sense of fairness.

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If a health worker is "busy and doing a couple different things, it's easy to click on the wrong one, " said Alison Connelly-Flores, the clinical system administrator at Urban Health Plan.

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It is too easy just to say that he lost, when in doing so he still changed everything.

CNN: The necessary evil?

Their latest product, Rebel, is chiefly about making it easy to do what hackers have been doing for years: make OS X work on a plain vanilla PC.

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Beyond that, while noting that the situation in Iraq remains complex, difficult and sometimes downright frustrating, I also believe that it is possible to achieve our objectives in Iraq over time, although doing so will be neither quick nor easy.

CNN: Transcript of Iraq hearing statements