Here was a universe in which you might imagine Robert Scott and his men with all their equipment in packs and crates being hauled along by dog sleds, with Robert at the fore, battling his way through white-out snow to achieve the mission.

FORBES: Keeping B2B Enthusiasts Enthused

Sleds replace prams, dog owners ski instead of walk and young people skate across town to visit friends.

BBC: The perfect trip: Lapland