Wittily, Robbins has appropriated for his own purposes the attack-dog campaign style of the right wing.

NEWYORKER: Bob Roberts

In fact, a sleep-eater hopped up on Ambien would be hard-pressed to taste anything strange in these mouth-watering items: Dreyer's sugar-free ice cream bars for dogs called Frosty Paws, Nestles' prepared stews that come in a Tupperware-like container, or Iams five kinds of savory sauce, roasted turkey, pot roast beef, sizzling bacon, and that old dog favorite, country-style chicken.

NPR: U.S. Obesity Epidemic Hits Pets, Too

This takes on many forms, like the unique Chicago-style hot dog in the Windy City or the uniquely Philly roast pork, provolone, and escarole sandwiches served in the City of Brotherly Love.

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But recently, Maynard's name has been attached to a slew of less successful series, including Pirate Master (Mark Burnett's pirate-themed competition show), Kid Nation (a highly controversial Lord of the Flies-style series) and Greatest American Dog (American Idol meets Big Brother--with canines).

FORBES: Magazine Article