Insiders claim that while Apple pays someone (likely an organization) to get its products into Hollywood projects, it does not actually pay TV networks or studios to feature the iPhone or the iPad.

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These can be misleading since they always produce some winners, even if every company in the industry does badly for its shareholders (consider airlines and film studios).

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But where it does make a difference is in the performance of the next slate of Marvel Studios films.

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With 3 years of data now available, we can observe that there does not seem to be any growth at all in either models and that studios appear wary of the internet.

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Studios will be keeping a close eye on how Clash of the Titans does this coming weekend.

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As far as software, Paramount Home Entertainment, New Line Home Entertainment, Universal Studios Home Entertainment and Warner Home Video were all on hand, however New Line does not expect to release any discs on either format until early 2007.

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