On the other hand, if you live your life as if God does not exist, and it turns out he does, you will have doomed yourself for all eternity.

FORBES: Should you put money into this market?

By doing so, Pascal argues, if it turns out that God exists you will spend eternity in heaven, but if it turns out God does not exist, you will have lost nothing.

FORBES: Should you put money into this market?

And I can't imagine God, should He or She or It exist, does either.

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