The way the Dodge Dart Registry ties in social media could prove helpful in that regard.
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This novel idea comes from Chrysler Group, which lays out the details in the latest ads for its 2013 Dodge Dart.
Sure, we've seen digital instrument panels before, but the one outfitted for the upcoming Dodge Dart re-birth caught our eye.
ENGADGET: 2013 Dodge Dart digital dash display hands-on (video)
The 1.4-liter four-cylinder turbo in the Dodge Dart generates 160 hp, the same as a bigger, 2.0-liter engine without a turbo.
The next day it announced it would hire 1, 800 people at a plant in Belvidere, Illinois, to build its new Dodge Dart.
This is a pitch ideally suited to the often cash-strapped, social media-savvy Millennial segment that the Dodge Dart is intended to win over.
The 10 Best Interiors of 2012 award winners include the subcompact Chevrolet Sonic and Hyundai Accent, the compact Dodge Dart sedan, Volkswagen Beetle coupe and Mazda CX-5 crossover.
The 2013 Dodge Dart is an important car for Chrysler.
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The customization Chrysler is offering for the Dodge Dart also appears to run contrary to the way the majority of new car buyers behave in the U.S. auto market.
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Criticized for a sluggish launch of its new Dodge Dart because it over-built stick-shifts, Chrysler reported that August sales of its crucial compact more than tripled its sales from June and July combined.
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Modern cars like the Cadillac ATS, Dodge Dart and Ford Escape, for example, have shuttered panels in the grille that allow air to flow more smoothly around the vehicle, depending on speed and driving conditions.
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Admittedly, this methodology favors time-tested models that have clocked at least a modest ownership history and tends to exclude both promising newcomers like the Chevrolet Spark and Dodge Dart, as well as cars that recently received extensive mechanical redesigns like the Ford Fusion and Escape.
Dodge says it will heavily promote the Dart's customization potential.
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The Dodge division unveiled its new compact car, the Dart, which will vie for a share of the roughly one million in annual segment sales.
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The oddly designed Dodge Caliber compact wagon has been supplanted in the line by the stylish Dart sedan, while the redoubtable Jeep Liberty is taking the 2013 model year off as it awaits its own redesign.
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