When it comes to games like this, I do think that the fun factor is the most important thing.

FORBES: Connect

Though cheerleading is neither their sole identity nor their full-time job, the Sea Gals do get paid to have this kind of fun.

FORBES: Behind The Pom-Poms

The question for content developers and social aggregators is: how do they pay the bills if all this fun is available for free?

FORBES: Music To Our Ears

If you're visiting the U.K. this summer, one of the fun things the family can do is learn the difference between those two sorts of alarms.

WSJ: Social Media

It will be fun to see what the entrepreneur, hacker, maker communities do with this OpenXC platform.

FORBES: Ford Motor Company Sees Open Source

So and always, you see sports as some sort of morality play rather than this thing that you do to get away from your life and have a little bit of distraction fun.

NPR: In the Era of Sports Scandal, Pity the Fan

And I think in this economy it's a really great way to think because we all want to do these fun things, but we don't want to really spend a lot of money.

NPR: Author Shares Tricks And Treats For All

Selloscope, the new SaaS, data crunching recommendation engine out of Dallas, is an aptly-named guide to this religion and CEO Jeb Stone is both fun and a source of insight on what we do when we buy.

FORBES: How The $1million Netflix Prize Spurred a Radical Innovation, Accidentally

Entertain: They need to be willing to spend time to see where this relationship can go, and you need to make it fun, interesting, and compelling enough to do so.

FORBES: Social Nurturing: 7 Keys to Acquire Contacts through LinkedIn, Twitter, Facebook and Google+

And just looking around, this looks like a fun place to work. (Laughter.) The work you do here, as we just heard, is making homes more energy efficient, it's saving people money, it's generating jobs and it's putting America on the path to a clean energy future.

WHITEHOUSE: Creating New Jobs in a Clean Energy Economy