Simply put, executive orders and large, cultural change simply do not mix.

FORBES: The Solution To Guns Must Come At The State Level-Not By Executive Order

Marketers are mislead to think that they promotionally come out ahead with incremental sales and profits in spite of lower margins because mix models do not measure the longer-term negative consequences of cannibalized, future full-margin sales.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

Mix models simply do not measure the longer-term, positive value of advertising.

FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs

It has to have enough revenue from those who can afford it, and a mix of spending cuts that do not unduly put the burden on seniors or the middle class or students or families who have children with disabilities.

WHITEHOUSE: Press Briefing by Press Secretary Jay Carney,

Jenkins would not be drawn on how the Lions were going to play but suggested they would do their best to mix and match depending on circumstances.

BBC: By James Standley