They must accept this and understand that their money is not going to do the hard work like it used to and that they are going to have to work longer for their money.

FORBES: Misunderstanding Bill Gross on the Cult of Equity

It doesn't matter how well a player does, how hard they work or how much the fans like them, if they do not get 20 goals - and I mean in the Premier League not in all competitions - then Liverpool will struggle to make up the gap on the top two.

BBC: SPORT | Football | Premier League | Alan Hansen's column