In short, we go to great lengths to know potential customers before deciding whether or not to do business with them.

CENTERFORSECURITYPOLICY: UBS adopts new anti-terror policies

Experienced pension marketers know that pensions do not make decisions quickly and relationships must be forged before business can be transacted.

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We do know that when smallpox has been introduced into populations who have not encountered the virus before, such as what happened during the colonization of the U.S., that smallpox had a much higher fatality rate, certainly exceeding 50 percent.

CNN: Dr. William Hall: Medical impact of bioterrorism

If these genes are so important to the proper operation of the cell and we do not know what they do, it means we still have a long way to go before we fully understand cellular life - and that includes humans.

BBC: Is life just genes?

Another way of putting this is that police constables are supposed to be experienced and sensible men and women who have both heard naughty words before and also know that while sticks and stones etc, names do not hurt.

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