He personalizes the talk by directly addressing all the other speakers at the Do Lectures by name, and suggesting to them how they could bring publishing and digital together in their lives.

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"In most, if not all, of my classes, you go to the lectures and do readings, " said Daniel Sabido, who came up with one of the three best solutions.

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To get their degrees, MBA students must listen to six online lectures on beef production and do homework assignments such as writing a pro-beef letter to the local paper.

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This was not a day of long speeches or lectures on what other nations must do.

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McFaul, meanwhile, understands that the Russians tend to value discretion very highly and that they do not take kindly to holier-than-thou public lectures.

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