What it is going to do is stimulate the economy, hopefully, in some otherways by making credit more available to people who haven't yet bought houses or to companies who haven't invested in equipment, to companies or investors who want to do some borrowing and put more money into their own enterprises.
"The theory we're working with is that people want to make their Facebook profile attractive to other people, but it turns out that they do that in very different ways, " Dr Hogan said.