"The book is basically a compilation of all the questions we get asked, but we tried to do it different, " says Stephens.
And they do it from all different countries and they have to do it with consensus.
But knowing how to do something, and being motivated to do it, are different things entirely.
Fota also wants to reduce budgets, but they want to do it in a different way from a cost cap.
They need to understand that we want to see our favorite bands live, we just need to do it in a different way than we did when we were 17.
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Since programmable logic can change function endlessly, why not use it to do different things at different times?
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So what I want to ask you is do you think it's not true that the values are different, or do you resent the fact that people think that it is or talk to me a little bit, if you will?
But saying you're going to do it, and doing it can sometimes be two different things.
The way you do business on a mobile is different to the way you do it on the Web or in the street.
And is he going to do it in some kind of different way, or is this going back to the original argument he made during the campaign?
All of them--in my experience--by the time that it becomes apparent that they're in danger of being ghettoized or turned into an all Spanish-speaking community or something like that, they want to do something different, but it's usually too late.
"Characters came out as gay every year - it became daft - we needed to do something different, " she said, adding that she felt it was an over-representation.
But it seems an extraordinarily strange way to do it: when one efficient factory and supply chain can do it or the world then why have 192 different ones?
So there's a lot of different ways to do it but it will take time.
There are so many different ways to do it, and how do you make that work?
If you measure our conduct the way people in this city do business, it's no different.
Perhaps it has to do with the different games that boys and girls play.
Well, in part it likely has to do with different tipping points.
Research by the Great Place to Work Institute, co-publisher of the Fortune annual list, shows us that today's employees really do want different things - and it is not in their paychecks.
But, of course, kids are the best part of Halloween and using them as a kind of indicator of public fortunes, what do you think it means that two different children dressed up as Scooter Libby came trick-or-treating at my door?
Oh I think that was taken slightly out of context in some respects, people always want you to try and pick one medal that was better than the others and I described it as how can you choose one child better than another, if you've got more than one child, you can't do it, they're very different.
If ever there were the time to do something truly different, this is it.
To see him do it in an international is an entirely different thing.
But to make consumers notice, it's important to do something different and innovative.
There are apps that do lots of different things, and it took 22 years to get two billion people online.
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It made me want to do something different, a bit far-fetched, something that no-one would expect me to do - that's why I decided to go to the north pole.
As far as targeting parents goes, it is all very well to try to target the parents of young children to try to get them to do things in different ways, but it is very difficult satisfactorily to punish parents who won't keep control of their children.
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