There are numerous articles, books, conferences and training program to help you define your social architecture, and I do not have the ambition to explain you the right way to do it (at least not in this article), but if you are looking for more explanations and advices, you should read the original post here: Social Media Landscape 2012.

FORBES: An overview of the social media ecosystem

If you do the right thing, and you explain it clearly and you do it openly, I'm confident that the American people -- you can have an adult conversation and say, this is not going to be easy, this is not going to be painless, we're going to be struggling for a while, but our future is bright.

WHITEHOUSE: President Obama Takes Questions from Senate Democrats