The stuff that he has made clear he is willing to do requires him to get outside of his comfort zone, requires Democrats to make tough choices that they would not otherwise want to have to make.

WHITEHOUSE: Press Briefing

Earlier this year Narayen picked up another audience-tracking tech firm, called Demdex, to further entrench his position among companies that manage, analyze and act upon what people do on the Web, particularly around selling stuff.

FORBES: Magazine Article