Figuring out what to do is difficult because no cookie cutter solution speaks adequately to the intricacies of each business.

FORBES: Family Business -- Your Most Important Issue -- Successfully Passing It On!

But we're betting the cookie man can do better in 2000.

FORBES: Oreos and lubricants

"If he wanted to win and be received as a tough cookie, he had to do what it took, " Washington says.

NPR: How Chicago Politics Shaped Obama