And with the new announcement of Susan Lyne as AOL Brand CEO, AOL has both the technology and the content creation DNA to take a serious shot at cable TV.

FORBES: Television Ends, Connected TV Begins at NewFronts 2013

The company claims that DNA will serve up video 10 to 50% faster than any other content delivery system.

FORBES: Magazine Article

We know that content is the future of marketing and social needs to be injected into the DNA of our organizations.

FORBES: The 2013 Social Business Marketing Manifesto