Likely, from Activision attempting to open up some new frontier in temporary, limited run-only DLC.
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The anger phase of dealing with DLC has passed, and most are moving on to acceptance.
Last time Bethesda made DLC for its epic open world game Skyrim, it went big.
Activision Blizzard, for example, launched DLC after the launch of its flagship franchise: Call of Duty.
This, to me, is the crux of the argument for day-one and on-disc DLC.
New monsters, vehicles, guns and more await in the latest Borderlands 2 DLC available today.
Sleeping Dogs has already seen its first round of both free and paid DLC.
With weekly free DLC the replay value really is unmatched among recent console shooters.
Also, there are certain teams that are assigned specifically to DLC while others are assigned future properties.
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After bug testing and the game going gold, the coders work on the DLC for future release.
No other downloadable content from 2012 was as rich or rewarding as the new Dark Souls DLC.
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Better still, the game will be supported through free DLC releases and a potentially robust modding community.
Activision reportedly sold 18 million Black Ops DLC map packs and over 25 million copies of the game.
That same source said Bieber will likely be used in 2K13 versus any DLC update for NBA 2K12.
In the DLC, Connor is assisted by special powers granted him by Native American herbal teas and rituals.
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Though really, the big draw of this DLC will be the strong focus on story and squad interaction.
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But any publisher thinking about locking content on disc or releasing it as day-one DLC should think again.
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Like day-one DLC, account security is as much about public relations as it is about anything else.
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The first story DLC for Sleeping Dogs arrives just in time for Halloween, bringing Zombies to Hong Kong.
For example, 53 percent of total sales for Dragon Age: Origins launch DLC were made on launch day.
DLC's agenda would no doubt consolidate the Democrats' appeal to Latinos, who hold conservative positions on, say, abortion.
Microsoft and 343 Industries are on the side of angels when it comes to DLC with this one.
At the very least the DLC's tax woes will make an intriguing footnote in the annals of strange bedfellows.
Troedsson said this new DLC will be more than just four remixed maps.
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Yet it too has fallen victim to preorder DLC in a way that is more tragic than anger inducing.
Not all DLC is making it into the release, and even more confusingly each platform will be different.
Mass Effect 2 comes with its day-one DLC Cerberus Network intact (included with all new copies of the game).
The good news: CAPCOM is listening to gamer feedback about its on-disc DLC.
Bethesda (among others) have released alt-ending DLCs in the past, including the now-famous Broken Steel DLC for Fallout 3.
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But Farrell maintains that even without DLC, the standalone title has more content than past installments in the series.
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