Billboards bearing the image of DJ Pauly D gave way to endorsements from New England Patriots wideout Wes Welker and New York Knicks guard J.

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Who could resist trying to emulate DJ Pauly D?

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Public Enemy - formed in 1982 by rappers Chuck D, Flavor Flav, Professor Griff and DJ Lord - is widely considered to have given a social conscience to early hip hop, with politically charged tracks such as Fight the Power.

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"I was told it was touch and go at one point - apparently if I'd have got to hospital two minutes later I'd have been dead, " said the 25-year-old Norwich DJ, as he recalled his horrific accident in July 2011.

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"In the clubs you'd hear them playing the whole album, sometimes back to back, " says DJ Tim Westwood, speaking to BBC 1Xtra.

BBC: NEWS | UK | Magazine | Thrills and spills and record breaks

Luckily, his amiable European director of communications DJ Collins intervened: "If I suggested we did something like that, I'd be fired, " he said.

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