They had Ditka's Da Bears, followed by Jordan's Da Bulls, followed by a 2003 Cubs team that could have won the World Series and a 2005 White Sox team that did.
Before the game, the celebrated House of Blues venue will turn into a football fantasyland when legends of the gridiron, Archie Manning and Mike Ditka, talk football with fans over beer, Creole-inspired apps and live music.
While Glaxo and Pfizer (nyse: PFE - news - people ) have hired sports figures Mike Ditka and Rafiel Palmiero to help market their drugs, Lilly and Icos are focusing on the benefits of their drug.