Cranium was a completely unknown board game company until it forged a massive distribution relationship with Starbucks.

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But I think the network-affiliate relationship is one of the great distribution partnerships that's ever been created, and I do think it offers us the ability to deliver an audience like we did at the Olympics or that we were able to do on election night that perhaps USA couldn't.

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Being in both content and distribution, Time Warner was able to change the relationship between the two, to its advantage.

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Belkin and Cisco intend to develop a strategic relationship on a variety of initiatives including retail distribution, strategic marketing and products for the service provider market.

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Not only is phone hardware complex to make, but one is up against huge producers on the production side, and carriers on the distribution side who are already locked in a best-enemies relationship with those huge producers.

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"Starz has been a terrific partner and we are excited to be extending our relationship with them through the 2021 slate, " said John Weiser, President, U.S. distribution for Sony Pictures Television.

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