Mr Middleton is the operations manager for a distribution centre that every week ships some 30, 000 pounds of live lobsters to restaurants and adventurous cooks, not only in America but all over the world.

ECONOMIST: Winging it to the pot

Furthermore, the distribution of food worldwide has relied on low energy costs to run the ships, lorries and aircraft that transport agricultural produce.

ECONOMIST: Seeds of discord

Netflix today serves more than 10 million subscribers and ships approximately two million of its iconic red mailers per day from 58 distribution centers spread geographically across the United States.

ENGADGET: Netflix notches 2 billionth delivery with a Blu-ray disc HD