Following trials, the New Distribution Capability could be fully rolled out by 2015 or 2016, according to the International Air Transportation Association.

BBC: How airline pricing works

Discovery has a pre-eminent content position and a very worldwide distribution capability.

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In addition, consumers concerned about online privacy may not like the new standard, called New Distribution Capability, since it gives airlines another venue for collecting their personal information.

BBC: How airline pricing works

We want to make it a capability in which customers can with confidence put their data into a Hadoop cluster based on the Intel distribution, and know that there is going to be this range of applications that come from all sorts of places in the industry.

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