But since Apple already dominates smart-phone sales through existing partners, "sooner rather than later, Apple is going to have to look to find incremental distribution, " said Bernstein analyst Toni Sacconaghi.

WSJ: Two New iPhones Coming; One May Be Aimed at Verizon

"Sports brands in China are generally slow to understand demand from end-consumers because of these multiple layers of distribution, " said Alfred Ying, analyst of Piper Jaffray Asia Securities Ltd.

WSJ: China Brands Lose to Western Labels

Microsoft needs hack a third off Surface RT prices and widen distribution to give the fondleslab a fighting chance to compete, said equities analyst Detwiler Fenton Group (DFG).

FORBES: Advice To Microsoft: Slash the Surface Price By 33%

The new distribution model will also help Good meet increased demand for its product, says Think Equity Partners analyst Pablo Perez-Fernandez.

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With a customer-focused business model that effectively uses the nation's airports as distribution points, net margins of 20% are feasible, estimates Horacio Zambrano, a Wedbush Morgan analyst who tracks the security industry.

FORBES: Magazine Article