Figuring out how usage (or purchases) of your products differs according to demographics lets you tailor the messages you distribute to different groups to maximize success.

FORBES: Don't Worry About Big Data; Sweat The Small Stuff

Our political and civic institutions distribute goods and services, along with the income derived from those goods and services according to the contracts we negotiate at the individual level and the social contract we negotiate whenever we elect the people who we hope will serve our enlightened self-interest in governing the country.

FORBES: Move up http://i.forbesimg.com t Move down

As contrasted with the environment discussed above, some cultures distribute annual bonuses based on a formulaic approach calculated on metrics designed to reward individual, team or company performance according to the goals of the specific entity.

FORBES: The Year End Bonus - Do You Or Don't You?