He described a team without parental intrusion, without the guarantee of winning, and with a distinct, faith-inspired element of character development.
Trend chasing is a fairly taboo act in any creative field, where having a distinct and unique vision is the key element to creating affecting and effective art, and it can be a death wish in pop music.
If the game does include a physical element like Skylanders they also have the challenge of working with existing Disney franchises (each with their distinct art style) whereas Activision had a clean slate.