"I realized we had to have an identifiable product with a distinct design, " says Moser, 64.

FORBES: Out of the woods

The circular design is discreet but distinct.

ENGADGET: Bang & Olufsen launches BeoLab 15 in-wall speakers for stealthier beats (update: ears-on)

Much of the external design remains the same, with the distinct octagonal accents at either end of the barrel.

ENGADGET

Second, a distinct organizational entity, normally quite small, must be created to design experiments and then provide their canonical interpretation.

FORBES: Three Ways To Make Big Data Make Money

The platform does not build in responsive design, per se, but enables you to assign distinct views to different types of devices.

FORBES: Famo.us Cracks The Secret Of High-Performance Apps By Tapping Another Dimension

Not only is the new design unfriendly to home entertainment centers (where most PS3s reside, we'd argue), but it feels cheap and unstable -- a distinct step down from the previous two models' front-loading tray design.

ENGADGET: PlayStation 3 Slim review (late 2012): is the third time a charm?

Apple seems to have a lock on a special formula that enables the company to design gadgets that are visually appealing and yet simple, while remaining distinct from the market.

FORBES: Checking Out An Android

The design and engineering teams have collaborated on a visual identity that is distinct but discreet, with a motorized tilt function that directs the sound where you want it when the speakers are on, then retreats to flush when no longer needed.

ENGADGET: Bang & Olufsen launches BeoLab 15 in-wall speakers for stealthier beats (update: ears-on)

The limitations of responsive design in adapting for use case and context means that it is more hindrance than help in mobilizing distinct, device-specific experiences that impart user value, such as more complicated web applications.

FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'