Seems a near-decade of comedy routines, movies and TV commercials that poke fun at foreign accents in distant lands answering questions about simple product information has had an effect.
Bam is too distant, its concerns too peripheral, for its agony to have much effect on building techniques in vulnerable cities like Tehran, where developers and regulators pay scant attention to best practice.
The FTC's narrow definition played up the likely effect on prices from the loss of that rivalry but ignored the more distant challenge from ordinary supermarkets.