And even Michael Porter (who I love to diss) has said wonderfully clear and accurate things about the value of strategy on occasion.

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Not as a diss on what Todd is saying, but I hear this marketing-speak all the time and very few understand how to serve the reader, serve the customer, with information that delivers true value.

FORBES: 5 Customer-Focused Questions To Guide Your Content Marketing

At its launch, I wrote how odd it was to diss women in ads, even though the target demographic was men.

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Yeah. 50 likes - I think 50 likes fights and he likes to diss and challenge people.

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