Put another way, DELL does good social media but is yet to embrace the disruption to its management culture that social brings.

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The sector is ripe for some information management disruption, especially given the younger, tech savvy movement of farmers emerging across the country.

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Management said they wanted to avoid disruption in the lead up to Christmas.

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"From a marketing standpoint, it's a colossal disruption to his future, " says Premier Management Group President Evan Morgenstein, who counts Olympians Nastia Liukin, Jason Lezak and Dara Torres among his clients, of the sponsorship opportunities squandered by Gay.

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An 18-month dispute between British Airways and its cabin crew that led to the disruption of BA flights last year seemed set to end following negotiations between unions and management.

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Last week, the head of risk management for Citigroup's corporate and investment bank downplayed the impact of the recent market disruption.

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At the same time, investors are trying to unseat a stubborn management group in the hopes of a takeover offer or asset sales, and a system wide disruption like this certainly hurts its image to potential buyers.

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